Jacques Marie Mage The Sud x Erin Wasson - Eve

The Sud by Jacques Marie Mage is a frame that carries its own mythology. Designed in collaboration with Erin Wasson — the Texas-born model, stylist, and creative director whose effortless cool has defined a generation of fashion — The Sud channels her signature blend of rock-and-roll edge and sun-drenched ease. Wasson, long celebrated for her instinctive approach to style and her ability to blur the line between high fashion and raw authenticity, brought that same sensibility to this collaboration with JMM founder Jesse Arifien. The result is a frame as warm and opulent as the woman who inspired it.

In the Eve colourway — a deep gloss brown acetate with a bold wraparound silhouette, gold star rivet detailing at the temples, and richly sculpted gold-fluted temple arms — the Sud Eve is warmth and opulence in perfect tension. The oversized shield geometry commands the room, handcrafted in Japan with the obsessive craft that defines every Jacques Marie Mage release.

• Frame: JMM The Sud x Erin Wasson
• Colour: Eve
• Lenses: Brown tint with UV protection
• Shape: Oversized / wraparound shield
• Style: Unisex
• UV Protection: Yes
• Limited Edition: 213/350
• Size: 55mm - 18mm

From the first wear, the Sud Eve announces itself without a word. A collector's piece for those who know.