Jacques Marie Mage The Sud x Erin Wasson - Simone

The Sud by Jacques Marie Mage is a frame that moves with effortless confidence. Designed in collaboration with Erin Wasson — the Texas-born model, stylist, and creative director whose effortless cool has defined a generation of fashion — The Sud channels her signature blend of rock-and-roll edge and sun-drenched ease. Wasson, long celebrated for her instinctive approach to style and her ability to blur the line between high fashion and raw authenticity, brought that same sensibility to this collaboration with JMM founder Jesse Arifien. The result is a frame as luminous and free-spirited as the woman who inspired it.

In the Simone colourway — a translucent champagne crystal acetate with a bold wraparound silhouette, jewelled silver rivet detailing at the temples, and warm rose lenses — the Sud Simone is femininity and force in a single frame. The oversized shield geometry catches light from every angle, handcrafted in Japan with the obsessive craft that defines every Jacques Marie Mage release.

• Frame: JMM The Sud x Erin Wasson
• Colour: Simone
• Lenses: Rose tint with UV protection
• Shape: Oversized / wraparound shield
• Style: Unisex
• UV Protection: Yes
• Limited Edition: 93/350
• Size: 55mm - 18mm

From sun-drenched terraces to city streets, the Sud Simone is the frame that turns every moment golden. A collector's piece for those who know.