Jacques Marie Mage The Sud x Erin Wasson - Francoise

The Sud by Jacques Marie Mage is a frame born from a meeting of creative forces. Designed in collaboration with Erin Wasson — the Texas-born model, stylist, and creative director whose effortless cool has defined a generation of fashion — The Sud channels her signature blend of rock-and-roll edge and sun-drenched ease. Wasson, long celebrated for her instinctive approach to style and her ability to blur the line between high fashion and raw authenticity, brought that same sensibility to this collaboration with JMM founder Jesse Arifien. The result is a frame as bold and uncompromising as the woman who inspired it.

In the Francoise colourway — a deep gloss black acetate with a bold wraparound silhouette, jewelled silver rivet detailing at the temples, and thick sculpted arms — the Sud Francoise is drama and discipline in equal measure. The oversized cat-eye-meets-shield geometry is unmistakably JMM, handcrafted in Japan with the obsessive craft that defines every release.

• Frame: JMM The Sud x Erin Wasson
• Colour: Francoise
• Lenses: Grey tint with UV protection
• Shape: Oversized / wraparound shield
• Style: Unisex
• UV Protection: Yes
• Limited Edition: 374/500
• Size: 55mm - 18mm

From the south of France to the streets of the city, the Sud Francoise is the frame that arrives before you do. A collector's piece for those who know.